Course Description

Students will gain a solid foundation in business principles, including the basics of entrepreneurship, idea generation, and business planning. Through interactive presentations and discussions, they will learn how to develop and refine business ideas, set achievable goals, and create comprehensive business plans. This foundational knowledge will prepare them for the practical aspects of launching and managing a startup.

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This program will emphasize the importance of financial literacy, teaching students essential skills in budgeting, funding, and cost management. By linking these concepts to real-world scenarios, students will understand how to manage their finances effectively, allocate resources efficiently, and make informed financial decisions. These skills are crucial for the sustainability and growth of their entrepreneurial ventures. 

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Students will learn the processes involved in product development, from initial concept to production. They will explore various strategies for creating and marketing their products, focusing on digital media and social media platforms like Instagram. This hands-on experience will help them understand the importance of consistent branding and effective marketing techniques to reach their target audience and promote their products successfully.

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The problem will prepare students for the final event by teaching them effective sales techniques and strategies for fair promotion. They will learn how to create compelling sales pitches, engage potential customers, and maximize their sales opportunities. Additionally, students will be involved in the logistical planning and execution of the fair, gaining practical experience in event management and understanding the importance of preparation and organization in achieving a successful outcome.